It seems as if lately popular advertising and commercials are geared towards encouraging ‘slothful’ or lazy behavior. How many times have you seen marketing focused on satiating one’s appetite whether that’s for sports betting, general gambling, fast food, alcohol, or other forms of indulgence?
Instant gratification seems to rule the day in terms of today’s popular media and advertising, which didn’t use to be case as much in past years. There’s always been the drive to encourage people to gamble, to smoke, to drink, to eat (and quite a lot of eating), or for prescription pills, but I don’t remember a time in my life where it was so present or in your face.
Now, I have nothing against people indulging here and there especially as responsible adults and I do think moderation rather than total abstention or condemnation of legal indulgences should be preferred in terms of popular messaging. However, I don’t believe it should be as prominent as it is today or as how much it is in our faces today without any serious acknowledgement of how addictive or abusive these behaviors can be.
For example, sports betting and gambling used to be quite limited to in person casinos or only certain areas or jurisdictions where it’s legal, but now it’s widespread and being actively encouraged through big business and even with live updates on betting possibilities during many sporting events. Yes, there is messaging about gambling or betting addictions but those kinds of preventative messages about the dangers of that kind of addiction are heavily outweighed by how easy it’s become to place a bet or multiple bets, and how openly encouraged it has become by the mass media. It used to be much harder to bet or to gamble especially on sports and it required a real effort or at least something you had to do in a physical location or area, but now it’s captured the digital world and can take milliseconds to make a bet or place a wager.
I do think it is a morally troubling area in our society now, where sporting venues, companies, or sports TV channels are encouraging sports betting and gambling and while it’s legal, I do think many young people, especially young men, are being taken advantage of as a result. While I encourage legal pursuits of pleasure and sustenance for food, drink, or gambling, what I do not like is how pervasive it has become and how it can become predatory with the amount of advertising, marketing, commercials, and societal pressure that is being put on people to indulge as much as possible and as often as possible.
There is a clear difference in my view between making something legal to do and making it overtly available and powerful as a lobby or industry. With addictive behaviors around food, drink, gambling, or other pleasures, there must be stricter regulations involved especially surrounding how big business these areas are and how much advertising and marketing can be done for them and in which venue(s) or place(s). There has to be a much better job done with enforcing limits, regulations, and where the advertising can be done. I also think the dangers of addiction need to have more airtime or attention as a result if these behaviors are to be marketed freely.
Similarly to smoking, restricting where you can smoke, increasing the price for smoking cigarettes, cigars, or vapes, and then placing strong notices about the physical harms of smoking has helped regulate that kind of industry successfully in my view without making it entirely illegal or condemning it fully. People can still smoke responsibly but they know today more than ever the dangers involved and the risks to one’s health as well as it being an addictive habit. You also don’t see as many commercials or advertisements for smoking as you did twenty or thirty years ago. You still do have the advertising to some degree, but I think it’s an area of our society where the regulations, awareness of the risks and dangers, and the potential side effects are quite clear compared to other vice industries today.
Additionally, if it can be done for what was a titanic industry like smoking cigarettes and other tobacco products, there is no reason why those same regulations and rules can’t be brought in for advertising of gambling, sports betting, prescription drugs, unhealthy foods, or alcohol. There has been a lax recently for those industries especially for prescription drugs, which the U.S. is one of the few countries in the world, which allows TV and radio advertisements for prescription drugs. Many of these drugs may be approved by a regulatory agency but the actual side effects and risks are not clearly stated in public advertising and the risks are also not known to potential customers as much as they should be. Like those prescription drugs being advertised freely with the side effects and risks being shortchanged in advertising, that is where we are today with legal sports betting and gambling.
I do think there has to be more action taken to regulating these growing vice or pleasure industries with less advertising out in the open, more acknowledgement by those companies selling these services on the clearly known risks and addictions and making sure that the sports teams or venues themselves and the TV / radio partners cannot market these companies either. Fast food, alcohol, and increasingly legal marijuana are also areas of vice that could do a much better job of highlighting their risks of addiction, abuse, or the dangers of too much use to one’s health.
Lastly, with better regulation of vice industries, there should be a countermovement in my view of encouraging healthy forms of behavior in our popular media and advertising. Yes, you have some advertisements for the gym or health clubs, but rarely do you see healthy foods being advertised or how to be mentally fit in difficult times, or how to have use better judgment in our financial lives, our relationships and friendships. These kinds of messages may need more public service announcements (PSAs) rather than your typical free market advertisements, but companies and especially the popular media should be encouraging people to both be healthier mentally and physically overindulging in vices that when not moderated, can encourage slothful behavior.
Where we are today as a society in our popular media is not healthy. Instead of openly encouraging these vices, we should be prioritizing healthier behaviors and more productive uses of our time. I’m not using against these legal vices, but I think their presence has been too much, too soon, and there needs to be more regulation of them in popular media and advertising going forward.
While these vices are fun for people to indulge in responsibly, the messages corporations and individuals are sending us are too much in terms of encouragement of these vices without equally talking about potentials risks, harms, or negative consequences of possible abuse if not carefully used. I hope we can start to encourage more positive forms of media and advertising with regards to keeping people healthier, fitter, and with better behaviors in how they both spend their time and their money.
