Cultural Spotlight – Acai

Acai is my favorite thing about Brazil. It is difficult to choose a favorite thing here, but it is the first item on the list that comes to mind. Something so tasty and so nutritious is definitely worthy of my #1 spot. Difficult to find outside of the country and definitely not of the same flavor, taste or variety, Acai is a unique treat that Brazil is rightly known for. Whether it’s made into ice cream, a shake, a juice, or even yogurt, Acai is healthy for you and full of antioxidants. In addition, it really is a kind of superfood that boost your energy levels once you taste it and finish your fill.

If you are having an off day which happens sometimes, you may want to drop the coffee and put down the red bull and make a nice acai juice instead. You are likely to be glad you did. That extra energy boost can give you hours of extra productivity and even added focus allowing you to do your work better and faster. Be careful not to each too much acai as it is full of calories but if you want to substitute a meal like breakfast or lunch, having acai instead may not be the worst option to consider.

The acai berries come from the acai palm tree. The berries are small, round, and have a black-purple color. The acai palm tree is mainly found in the Amazonian region of both Brazil and Peru and has been a staple food in those areas since the 18th century. I would say that the fruit has gained popularity not only in urban cities within Brazil recently but even internationally as demand for the delicious superfood has skyrocketed due to the variety of health benefits.

The acai palm is usually harvested twice a year between January and June and then August and December making it more readily available than other Amazonian fruits. Acai has been part of the Amazon River for centuries and wasn’t only just used for food. Its other uses include a type of cooking oil or for salad dressing as well as being used for certain cosmetics or for grain alcohol or dietary supplements. The palm tree that acai comes from has been also used for hats, baskets, brooms, roof thatch for homes from the leaves of the tree and the wood trunk.

While its health benefits are not clearly known, it has a higher level of antioxidants than other fruits such as oranges, apples or cranberries. One bowl of acai with granola or a fruit like a banana is more than just a snack but rather a full meal that can pack up to 550 calories. What is definitely known about acai is that it has a high amount of carbohydrates, fats, and proteins as well as Vitamin A, Vitamin C, Iron, and Calcium content. Part of the reason why Acai can give you a boost of energy is that it is full of nutrients that we need to have each and every day.

Acai may not have the best taste even if it does contain sugar, but it tastes like something that really is of the Earth and can be drank or consumed naturally without any harmful additives. You can tell from the first time you taste it how unique a flavor it has and to feel the energy it gives you just a few minutes after you have the first bite or the first sip. I would not have acai every day but compared to coffee, tea, or other energy boosting products, this one may be the healthiest for you.

Acai does not have a lot of sugar when it is eaten naturally and is high in fats which is good for the body especially after you’ve been hitting the gym or playing a sport for an hour or two. If you need to replenish your calorie intake and to do so in a healthy way, acai may be one of the best options out there. If you can mash up acai fruit into a pulp, you may be able to get the most antioxidants out of consumption compared to a watered-down juice. The antioxidant content of acai can help someone by neutralizing the negative effects of ‘free radicals’, which to those who don’t know are uneven or unstable atoms that damage cells and cause illnesses and/or premature aging.

Having acai and other superfoods in terms of daily or weekly intake may help in preventing cancer, heart disease, and other serious ailments. Acai can also lower a person’s blood cholesterol level although more research is needed from what I have been reading. The plant compounds that are active in Acai can also assist in improving memory and boosting brain function partially because the antioxidant content can counter inflammation of these parts of the body and provide further clean-up of toxic cells that no longer function well.

While not a perfect snack, the high level of fats, proteins, and vitamins as well as active antioxidants can make acai a good choice especially when you are in Brazil for a visit or a longer stay. I would just be aware of the sugar content and to be aware if there are any other ingredients which could diminish the nutritious content. Acai berries do not last very long so many people have to eat acai after it’s been watered-down or sugared-up as opposed to its natural form. If you can have an acai puree or pulp instead of a smoothie or an ice cream bowl, that may be the best option if you can’t get it directly from the Amazon.

Acai is a flexible kind of food so you can always add more nuts and berries to it or even other ice cream, but you have to watch carefully to make sure you are making the food more nutritious and not full of sugar. Due to its healthy content of fats, fiber, protein, and vitamins, you would not go wrong if you find yourself in Brazil and want to try one of its greatest natural resources, the acai berry. You will be glad you gave it a try and may want your friends to try it too.

The Rule of Diminishing Marginal Return

There is a well-known law in economics called the ‘Law of Diminishing Marginal Utility’, which states that as consumption of a good or service increases per unit, the satisfaction derived from consuming an additional unit or more will lead to a subsequent decline in its overall utility. In other words, the more you consume, the less satisfied you will be with each additional product or service you purchase. The first thing you buy, use, or consume will be the most satisfying but the 2nd, 3rd, or 4th unit of the same item you utilize will not be as useful and could even not satisfy you at all.

This fundamental law in basic economics is one that is worth memorizing because it makes total sense. The first chocolate bar you consume will be delicious and fulfilling. You may not be satisfied with just one chocolate bar so you may end up eating another one since the first one was so tasty. However, anyone will tell you that the 2nd chocolate bar will not be as tasty or satisfying as the 1st one and you may even end up with a stomachache from eating too much chocolate if you are not careful.

The ‘Law of Diminishing Marginal Utility’ does not just apply to economic principles but goes far beyond that in terms of being applied to human psychology. The act of consumption, I would argue, is not just an economic one but also applies to the psychology of choice and how we live our lives. Everybody is a consumer in one way or another whether it’s the air we breathe, the water we drink, or the food we eat each day. Without any consumption, we would not survive but it is our choices that define our consumption habits and how we behave not just as economic actors but as human beings.

In a psychological context, instead of calling it the ‘Law of Diminishing Marginal Utility’, I would refer to it as the ‘Rule of Diminishing Marginal Return’, which is similar but discussing more how it’s a rule of life that the more we buy of something, the less return on that investment we will get out of it. The first of something whether that’s the purchase of a new car, a first trip to a new country, or the first time you try a new cuisine. These experiences will captivate you and do its job of putting your happiness level to a 9 or 10, but it’s a rule of life that it won’t stay there. While the memory of that experience will provide you with satisfaction and joy in its remembrance, your psychological state will revert to the norm of being level in terms of happiness or satisfaction with life. You may try to buy or consume more of something to recapture that feeling of happiness but that would actually be counterproductive in the long run and actually create false expectations compared to the first time you purchased or consumed that activity, experience, food, or drink.

How do you avoid the marginal returns of consuming, buying, or eating too much? Well, that is not easy to do but that is part of being a mature and responsible adult. You must have enough willpower and be able to reason with yourself that one more plate of food, one more drink, or one more car will not do the trick in giving you happiness. You must realize that your base level of happiness as a person won’t change as a result of consuming more and it may end up backfiring by causing your satisfaction to be lower because you consumed too much in the first place.
Being able to limit your consumption and controlling your vices will make you better off. If you can master your desires or your urges, then you can focus on bettering yourself or making you happier through more sustainable means. If you are working on personal projects, devoting yourself to a volunteer cause, or working on improving yourself mentally and/or physically, that kind of satisfaction will have a higher return on investment than just mindless consumption.

Consumption of goods and services may spike your happiness and satisfaction levels in the short run, but that kind of joy is short-lived and can often feel isolating if you are not sharing in that joy with others. That is why a meal with friends or family is often much better than eating by yourself. It’s why travelling with a close friend will generate more memories than a trip by yourself. It is not wrong to sometimes treat yourself to a nice meal, a nice trip, or a new gadget but shared experiences will make you happier and create more memories than those times that you were on your own in consuming.

One should carefully watch what they consume and monitor how much per day, per week, per month, and even per month they are consuming whether that’s food, drink, goods, etc. Everything in moderation is a good way to be as an adult and if you want to abstain entirely from consuming something, then that is an admirable thing to do as well. The worst thing you would want to do is to become overindulgent or overly reliant on a consumable good to make you happy or give you long-term satisfaction in life. You know better than anyone else the limits of your consumption and that true happiness is derived through shared experiences in life and of challenging yourself to be a better and more developed person.

In the long-term, I believe you get increased rather than diminished return through producing instead of consuming, by challenging yourself mentally and physically, and sharing yourself with others whether that’s through a good meal, a volunteer experience, or a worthwhile group project. All the chocolate and ice cream in the world won’t add to your happiness but would rather detract from it. A bowl of ice cream or a chocolate bar will satisfy you for a few hours, but you eventually will be back to that same level of happiness homeostasis that you had previously.

Instead of looking to keep yourself content or happy all of the time, know that happiness is not everything in life and that you benefit more from the hard work and the struggle that you put yourself on a daily basis than of just sitting on the couch and eating ice cream until the end of time.

When you get to that 2nd or 3rd bowl of ice cream, you should realize that you’re starting to get a stomachache and that you should stop yourself before you get sick. The diminishing marginal return of trying to seek out happiness through ice cream should be counteracted by getting off the couch and into the gym to start working out those extra calories you just gained.

By embracing the struggle of a gym workout and burning off all that ice cream, you’ll be sacrificing that short-term happiness for that long-term struggle but eventual satisfaction of improving yourself physically as a person and making yourself happier and healthier in the long-run as a direct result of your choices and decision-making. You should not be afraid to indulge a little bit every now and then but remember that life is better experienced in moderation and you should always watch what choices you are making as you go through your life as both a consumer and a producer.